Sao Paulo is the Host Destination of ABAV Expo 2019
Event, which already has a record number of pre-registered, will also feature the unprecedented Black Friday Travel
ABAV (Brazilian Association of Travel Agencies) announces the news of the 47th ABAV International Tourism Expo and 52nd Braztoa Trade Meeting, the largest travel and tourism business fair in the country, which will take place from 25 to 27 September in Expo Center Norte, in Sao Paulo. At the press conference held on Monday night (5), the State of Sao Paulo was confirmed as Host Destination of the event by the Secretary of Tourism Vinicius Lummertz, along with Magda Nassar, president of ABAV National. The meeting, held in the Auditorium of Visite São Paulo, was also attended by Roberto Nedelciu, President of Braztoa, Marco Ferraz, CEO of Clia Brasil, Ralf Aasman, Executive Director of AirTkt - partner entities of the event, and Toni Sando, CEO of Visite São Paulo, in addition to the presidents of state ABAVs.
The Secretary highlighted the strength of tourism and its great potential and revealed firsthand the unprecedented partnership with ABAV Expo 2019. “We are talking to some companies to have the support of the private sector in carrying out major actions during the fair” said Lummertz. Magda Nassar stressed the importance of the announcement: “São Paulo as host destination of the fair shows the great relevance of tourism in the state and the recognition of the strength and reach of the ABAV Expo. We are very happy and discussing ideas to create great experiences. ” Several activations are being developed for the event to impact attendees as well as outside it to attract visitors. “ABAV Expo this year will push the boundaries of Expo Center Norte,” adds Magda.
The president of ABAV Nacional also revealed at the meeting that the fair has already broken the pre-registration record for the first week of opening of accreditation. The last calculation shows that 3,400 professionals have already been accredited, the largest number of all editions. The expectation of the organization of the event is to surpass by 10% the audience of last year - which was 23.3 thousand participants -, to conquer 30% more exhibiting brands and to close sales with a 15% increase in the area used. Other industry fairs held in Brazil, ABAV Expo is the largest, with numbers that make us proud and no other can match. It is a Brazilian event, made by Brazilians and for Brazilians. It will be the most important ABAV Expo of recent years, ”said Magda.
Among the most anticipated news for this year is the Black Friday Travel, which will be held on September 27, the last day of the event. On this date, the fair will also be open to the final public, who will have the opportunity to buy national and international packages from 50 travel agencies associated with ABAV. In addition to saving money, the initiative will enable thousands of consumers to experience the shopping experience through travel agencies, with all the convenience and personalized service they offer.
Entity representatives also presented news at the press conference and talked about the momentum of the sector. Braztoa's Roberto Neldeciu highlighted the longstanding partnership with ABAV Expo and reported that 40 operators are already confirmed at the event. "We will have a space of experience in which we will show the possibilities of our market and the human differential in selling packages formatted by Braztoa operators," he said. He also announced that the Braztoa Sustainability Award will be held during the fair and announced the launch of an application that will allow scheduling meetings between operators and agencies.
Visit São Paulo's Toni Sando stressed the importance of working together between CVBs and travel agents to warm up Brazilian tourism. “Destinations generate strong desire and provide the experiences that people seek so much, so it is important to have this work together,” he said. He also stressed how primordial is the union of strong and representative entities to generate results for tourism.
Marco Ferraz, from Clia Brasil, highlighted the political work of the partner entities, and some of the tradeturistic claims in Brasilia, including the exemption from Withholding Income Tax on remittances abroad. Concerning the claims, Magda Nassar also pointed out: “ABAV Expo is a big celebration of tourism, but it is important for people to know that we work all year round for the sector, defending agendas that are of interest to the entire chain”.
The Secretary of Tourism of São Paulo, Vinicius Lummertz, stressed the importance of reforms to stimulate the economy and, consequently, the tourism sector. “Tourism, along with agribusiness, is one of the engines of our economy. Our tourism potential is the largest in the world, we need a national agenda to leverage the sector, with micro, medium and macro initiatives. Our time has come”.