From 2,500 to 6,100 square meters of occupied area. From 143 to almost 300 stands and more than 600 exhibiting brands. The second edition of Travel Next Minas grew more than 100% in some of its main indicators.
The numbers show the boldness of businesswomen Aline Glaeser and Rubia Coser, creators and founders of the event, which was held for the first time in 2023. This year, the event is growing rapidly, as is the industry itself, in Minas Gerais: in February, the volume of tourism activities in the state exceeded the national average for the same period by 1,533%, according to a survey by the Minas Gerais Tourism Observatory carried out in conjunction with the Brazilian Institute of Geography and Statistics (IBGE). Tourism activity in Minas during the aforementioned period reached 4.9%, 15 times higher than the national average, of approximately 0.3%. Also according to IBGE, Minas Gerais is also a leader in accumulated tourism performance from March 2023 to February of this year, with growth of 12.6%, more than double the national average, which was 4.9%.
The Secretary of State for Culture and Tourism of Minas Gerais, Leônidas de Oliveira, highlights that the numbers reveal the state's tourism and economic power and talks about the relevance of holding Travel Next Minas in the capital of Minas Gerais. “Bringing together more than five thousand tourism professionals in this second edition of the event will be essential for us to continue promoting Destination Minas throughout the country, attracting investments and businesses, which will generate jobs and income in the state,” he says.
Travel Next Minas will take place on August 16 and 17 at Expominas in Belo Horizonte (MG), and is expected to receive more than five thousand professionals in the industry. More information is available on the website.