Cloudbeds, the leading hotel management software platform, and Cendyn, a global integrated hotel services and technology company, today announced a strategic partnership dedicated to driving revenue growth for hoteliers.
This collaboration seamlessly connects Cloudbeds Hotel Management System (PMS) with Cendyn CRM and Cendyn Digital Marketing Platform (DMP), enabling hoteliers to optimize their operations and improve guest relationships to increase revenue. income. Systems integration streamlines operational efficiency by centralizing tasks such as cross-channel connectivity, digital advertising management, and campaign monitoring.
"By leveraging Cendyn's robust marketing automation capabilities alongside Cloudbeds PMS, hoteliers can automate and optimize marketing campaigns while consolidating guest data," said Chris Egan, Chief Product Officer at Cendyn. “This comprehensive approach allows for precise audience segmentation, the creation of personalized content, and the scheduling of campaigns tailored to guest behavior and preferences.”
The integration of Cendyn and Cloudbeds allows hoteliers to consolidate guest data across all different touchpoints, enabling personalized marketing efforts. With the centralized digital advertising platform, hoteliers can tailor campaigns to improve the guest experience and drive direct bookings, thereby increasing revenue.
Additionally, by leveraging the combined power of Cendyn's analytics capabilities and Cloudbeds PMS, hoteliers gain actionable insights into guest behavior, campaign performance, booking patterns, and revenue performance, providing a clear path to revenue growth.
Sebastien Leitner, Vice President of Partnerships at Cloudbeds, said: "Our collaboration with Cendyn marks an important milestone for us. By enhancing our leading PMS solution with Cendyn CRM and digital marketing functionality, we hope to enable hoteliers to elevate guest experiences. guests and achieve even greater revenue growth."